Why include a serum in your beauty routine?

Often neglected in beauty routines, serums are nevertheless essential treatments to target the specific needs of your skin! What is a serum? Why use a serum in addition to your cream? When and how to apply it? We give you all our advice.

WHAT IS A SERUM?

A serum is a facial treatment that is applied after cleansing the skin and before the day and/or night cream.

It is a product generally having a fluid texture (sometimes oily) allowing it in particular to better penetrate the skin.

More concentrated in active ingredients than a cream, the serum provides enhanced and targeted effectiveness. Contrary to popular belief, the use of serums is not exclusively reserved for treating the signs of aging but to meet the specific needs of the skin: hydration, radiance, spots, imperfections, wrinkles...

WHY INCLUDE A SERUM IN ADDITION TO YOUR CREAM?

Formulated with a high concentration of active ingredients, the serum improves the effectiveness of the care that follows but does not replace them. Indeed, although one is sometimes tempted to use them instead of a cream, they are both complementary. As you will have understood, the serum will therefore complete the actions of the cream by targeting the specific needs of your skin such as hydration, radiance, spots, imperfections, wrinkles...

WHEN AND HOW TO APPLY YOUR SERUM?

The serum is applied morning and evening, after cleansing the skin (the first essential step in any beauty routine) and before the day or night cream. It is used before the cream because its ultra-fluid texture allows it to penetrate well into the skin to act according to its specific needs. Since the serum is optimized to cross the layers of the epidermis, the skin will lack comfort if it is used alone.

Depending on the serum chosen, it can be applied every day or as a cure for a few months with the serums from our Intensive Collection .

For some, they should be used every day, all year round, to better prevent and correct skin aging. This is the case of antioxidant or repairing serums for those who live in an aggressive environment (city, pollution, or UV), whatever their age.

It is not necessary to use a large amount of serum, a few drops are enough to be effective. Apply gently by tapping on the face with your fingertips to make the active ingredients penetrate well. Its texture penetrates very quickly, you can apply your cream right after.